STATE OF THE ART ON HALLOWEEN
Below I have reproduced Liz Mair's take on Rudy's "campaign strategy", posted on the GOP Progress web-site on Saturday, 28 October. My take on same follows.
Giuliani shows some smarts
By Liz Mair
Posted on Sat Oct 28, 2006 at 02:44:00 PM EST
“A couple of interesting tidbits have come out over the last couple of days relating to Rudy Giuliani, and his 2008 prospects. The upshot is, I can see Rudy adopting a smart strategy--and one that could yield real dividends for him, even if that's not immediately obvious right now.
“Analysis of said tidbits below the fold.
“Tidbit no. 1 is this: yesterday The New York Daily News ran a story entitled ‘McCain makes hay while Rudy ponders a run.’
“The point of this story was to demonstrate that McCain is trumping Rudy in what some observers call the "staff primary," especially in New Hampshire, where, just last week, a whopping 50 state legislators signed on to aid McCain's PAC, Straight Talk America.
“Larry [Sabotage] has claimed this is evidence that "McCain is leapfrogging Giuliani in his own backyard." Well, actually, it's more like McCain leapfrogging Romney in his own backyard, since New Hampshire is a long way from New York (trust me, I've done the Concord to NYC drive in one day), but neighbors Massachusetts. But the point is this: a lot of observers think Giuliani's being too pondering, too slow, and just frankly not showing the dedication McCain is because he hasn't done nearly as much to make headway in New Hampshire, in particular.
“Let me go out on a limb here and suggest something else.
“New Hampshire is territory owned by McCain. That has been the case since 2000, and it's not going to change unless an Act of God occurs. Rudy's no dummy, and he's bound to know that.
“He also knows, that while it will be nigh on impossible for anyone to knock McCain out of the no. 1 position in New Hampshire, he's currently sitting comfortably in second place, a position he should be able to hold easily given that the next in-line contender is Mitt Romney, a man already known to Granite Staters because they get Boston TV, and whom they don't seem much interested in. It took the injection of roughly $1,000,000 via an RGA ‘Kerry Healey’ ad touting Mitt Romney that was broadcast in New Hampshire, for Romney to see even a minute bounce in his poll numbers in the state, which bodes pretty badly for the conservative-inclined, blue state Governor.
“Rudy will be well aware of all this, so it seems to me a good strategy on his part to keep doing what he has been doing with regard to New Hampshire, albeit with an increasing step-up as we get closer to the beginning of 2008.
“Why? Well, he's not wasting resources on New Hampshire where he can't win outright. He's focusing on other places, where polls suggest he has more of a chance, while he does enough in new Hampshire to keep his name on people's tongues and in their minds. In essence, he's gunning for first elsewhere, specifically, in states where McCain does not have a clear and unchangeable lead, and where Romney lacks one, too, despite many visits, mass hires, and a lot of press. Like South Carolina.
“This leads on to tidbit no. 2.
“Tidbit no. 2 is Byron York’s South Carolina poll, published yesterday, which probably made for downright troubling news for the Romney camp, and just so-so news for McCain. On the flipside, that poll made for outright fabulous news for Rudy.
“Why? Well, the poll shows in no uncertain terms that Rudy--yes, New Yorker, pro-choice, gay-friendly, occasional drag-wearing Rudy--is positioned better than any other likely 2008 contender in the state.
“Rudy has name ID just short of McCain and Newt Gingrich (93%), yet he has a higher favorable rating than any other likely GOP 2008 contender. Let me say that again. Rudy Giuliani has a higher favorable rating in South Carolina than any other likely GOP 2008 contender--higher than McCain, higher than Romney, and higher than Gingrich.
“This is astonishing. Rudy has a 78% favorable rating, and just a 10% unfavorable rating, compared to McCain with a 65% favorable rating, but a 23% unfavorable rating, Newt with a 53% favorable rating and a 31% unfavorable rating, and Romney with a 41% favorable rating and an 11% unfavorable rating.
“Now, sure, one thing those numbers tell you is that Romney isn't well enough known in the state yet for people to say ‘favorable’ or ‘unfavorable.’ That will change with time, I am sure, but his camp have got to be worried, given the amount of attention that has been focused on the state (somewhere they must feel is an easy place to try to kill off McCain, rightly or wrongly), that 60% of those polled have never even heard of him. It begs the question: what is their press and grassroots operation up to, exactly?
“The numbers are also notable in that they show that what is, in my view, a larger than expected percentage of voters favorable to McCain, but still, given the effort he's put into turning South Carolina in his direction, it's worrying that a social liberal has seemingly strolled in, and charmed a lot of voters. His unfavorable rating is also not so great, though it will probably be nudged down a bit with time.
“Of course, as ‘Race 4 2008’ has noted, the impressions the public have of McCain, Rudy and Newt are relatively fixed and unshapeable at this stage. While McCain will always remind a few South Carolina voters of 2000 (not overly helpful), Rudy will always remind them of hope and triumph in the face of the 9/11 attacks (brilliant). And I know that Rudy has been doing a lot to talk to voters and GOP activists face to face about his views on social matters--probably their only real concern regarding a Giuliani candidacy. And while being frank about his views on abortion (which, given that he is a pro-choicer who seems to support the position that abortion is an issue for the states, not the federal government, aren't turning out to be so bad for him anyway), he's also been being frank about his views on things like school choice--which is a big concern for many Christian conservatives who want to educate their children in line with their own beliefs, whether that means chartering a school, using school vouchers to send their kids private or parochial, or homeschooling.
“From where I sit, it looks like Rudy's employing a pretty smart strategy for a guy who seems to still be mulling it over. Sure, it may not be enough to push him over the finishing line (he won't beat McCain in New Hampshire, and he's probably got no shot in Michigan), but then again, some funny old things happen in the course of Presidential primaries. Like a candidate that many moderates and libertarian-leaners feel is their best philosophical match getting support from those furthest to the right (even if it turns out to be enough to only let him finish second, in the end).
“One thing this poll does tell me, for sure, is that Romney is going to have to work his cotton socks off to get anywhere in two of the most important states: NH and SC. New Hampshire is probably a lost cause, and is perhaps best ignored in favor of focusing on South Carolina, where it seems like there is the most potential for him to do well. That being said, of course, it is a sad fact that there may be only so far a Mormon can go in a state, many of whose evangelical voters don't even seem too big on Catholics (a much more known quantity than Mormons in terms of their theology). Romney may turn out to be too much, too soon for Palmetto staters, while McCain and Giuliani may both come out looking just about right.
“In any event, Giuliani is playing it smart from now, from where I sit”.
With but three exceptions, this is, in my judgment, the absolute state-of-the-art analysis of Rudy's Presidential possibilities as of this moment.
Exception one: This piece was apparently written before the Ken Mehlman "bombshell" that Kathleen Parker dropped on the Chris Matthews' Show this past Sunday. If the "rumor" turns out to be true that RNC National Chairman Mehlman will join the Giuliani campaign following the mid-term elections, then Rudy will, with one fell swoop, have put himself squarely in front of the queue, and all the current analysis will have to be re-thought.
Exception two: I don't think Ms. Mair factors Iowa sufficiently into the analysis. Don't forget that in early August, Rudy led McCain 30%-18% in a poll of Iowa Caucus workers, with no one else in double figures. At the time, all the commentators thought this was "stunning". Now, however, even people generally favorable to Rudy, like Ms. Mair, seem to have forgotten all about it. (Now, it is the South Carolina poll numbers that are "astonishing". Perhaps political commentators really do have the attention span of a fruit fly.) Remember also, that Iowa Republicans have scheduled a campaign swing through the state for Rudy on the eve of the mid-term elections. Moreover, Ken Mehlman would be among the best in the business at turning this preference among Iowa political (semi) professionals into a caucus victory.
Exception three: This one is summed up in Ms. Mair's comment that: "[Rudy] won't beat McCain in New Hampshire, and he's probably got no shot in Michigan, but then again, some funny old things happen in the course of Presidential primaries." Exactly! I think it is simply too early to write off completely Rudy's chances in New Hampshire. Don't forget, the demand for paid tickets to see Rudy in October was so great that New Hampshire Republicans had to schedule a second visit, which they have scheduled for four days before the mid-term elections. Moreover, the Manchester Union Leader, which used to be thought of as the absolute sine qua non of victory in the state, has all but endorsed Rudy.
Thus, in both Iowa and New Hampshire, the actual candidates and political professionals seem to want to hitch their wagon to Rudy's star. That I think is the most telling omen of all. And, it seems to give at least some credence to the Mehlman "bombshell rumor".
That said, I very much agree with Ms. Mair that the best strategy for Rudy would be to focus on South Carolina and, I would add, Iowa. If Rudy can score a victory in the Iowa Caucuses and the South Carolina Primary, and finish second to McCain in the New Hampshire and Michigan primaries, then, less than two months after the voting begins, the race for the Republican nomination would be down to Rudy and McCain, with Romney, Newt, and everyone else headed home. I would say also that this state of affairs would clearly put Rudy in the driver's seat. Even now, some influential Republican commentators are saying that McCain is finished if he loses South Carolina again, as he so famously did in 2000. Perhaps most importantly, it would have put the final kibosh on the MSM's Conventional Wisdom that Rudy can't win in the South because of his "liberal" social positions.
Finally, let me throw one other point into the mix that Ms. Mair has overlooked: Ralph Reed! Despite "taking it on the chin" in the Republican Primary for Lt. Governor in Georgia, owing to his admittedly unfortunate dealings with Jack Abramoff, Ralph remains one of the most astute and capable political professionals in the GOP. Moreover, Ralph's particular expertise is in the South, most particularly among what are now being called "values voters", e.g., what used to be called the Religious Right, Christian Coalition, Moral Majority, Evangelicals, Conservative Christians, etc., etc., etc. Well, by whatever name they are called, Ralph is among the best in the business to organize and turn out this vote. Don't forget, it was Ralph Reed, as the head of Pat Robertson's soi disant "Christian Coalition", who turned these voters into a solid Republican bloc in the late 1980's and early 1990's. Remember also that Rudy campaigned extensively for Ralph last Spring. This tells us at least two things: (1) Ralph owes Rudy. (2) Ralph wanted to have Rudy campaign for him because, obviously, he thought Rudy would "play" well among the Religious Conservative base that Ralph was seeking in Georgia.
That brings us to the final piece of the puzzle: Rudy's genuinely and deeply felt Catholic faith. Among the thoughts floating around the blogosphere of late is that Rudy could make a "faith-based" common cause with the Christian Right on the basis of his Catholicism. As far back as April, I suggested that this could be a possibility, and I pointed to several ways that Catholics and Southern Evangelicals are already making such common cause: Aids in Africa, opposition to abortion, environmentalism, genocide in Darfur, etc., etc. Indeed Ms. Mair comments on this sort of "bargain" in terms of Rudy's positions on returning control of abortion to the States, as well as school choice/school vouchers. In short: Ralph Reed would be the perfect person to strike such a bargain on Rudy's behalf and make it work.
To close, I think the most important analytical point Ms. Mair makes is this: "Rudy will always remind [voters] of hope and triumph in the face of the 9/11 attacks (brilliant)."
My ultimate conclusion: Run Rudy Run!
PS: Here are the actual numbers from Byron York's recent South Carolina Poll, referred to as "astonishing" by Liz Mair in her pro Rudy piece on GOP Progress (reproduced above), with what I think is some very good analysis and a very astute comment at the end from “Race 4 2008”. I do think, however, that these numbers leave Mitt Romney with a very hard row to hoe, and that the results for McCain, when properly analyzed, are indeed closer to "DOA" than to "Amazing". Even the current "conventional wisdom" in the MSM has it that, if McCain doesn't win South Carolina outright, he doesn't win the nomination.
My ultimate conclusion: Run Rudy Run!
“October 27, 2006
South Carolina Rates the Candidates
“I've been trying to nail down this poll all day, and South Carolina expert Byron York finally delivers it. Much to even my surprise, Rudy has far and away the highest favorable ratings among South Carolina Republicans.
Candidate Heard of Favorable Unfavorable
John McCain 96% 65% 23%Newt Gingrich 95% 53% 31%
Rudy Giuliani 93% 78% 10%
George Pataki 69% 35% 18%
Bill Frist 66% 43% 21%
Mitt Romney 40% 41% 11%
George Allen 37% 38% 11%
Mike Huckabee 16% - -
“Convert it to the net rating and it's Rudy +68%, McCain +42%, Romney +30%, Allen +27%, Frist +22%, Gingrich +21%, Pataki +17%. It's true that there's a New Yorker in this race who will never sell in the South. Except his name is George Pataki. Moderate New Yorkers bookend this poll in terms of favorability.
“People carp about ‘name ID’ skewing polls like this. I agree 100%. Romney or Huckabee just aren't where they'll be in February of '08. But a legitimate comparison can be made between candidates who are well known (Rudy, McCain, Newt), those who are moderately well known (Pataki, Frist), and those who are complete unknowns (Romney, Allen, Huckabee).
“Among the universally well known candidates, Rudy beats McCain who beats Newt. Because they've been on the public stage for years, opinions of these leaders are the hardest to change. While opinions of these leaders are likely to take somewhat of a beating, their public personas are to some extent firm and fixed. McCain won't become a conservative hero. Rudy will never lose that association with 9/11.
“In the welterweight category, Frist and Pataki have been on the public stage as "supporting actors" and have managed to rack up pretty high unfavorables, a fact that probably dooms their bids. Though there are theoretically 30% or 40% of Republicans who haven't heard of them who can be moved, everyone basically agrees that these two are dead in the water because of the baggage they've already collected manifested by their inability to move beyond a 2-1 favorable ratio.
“It's not a coincidence that those considered the brightest stars in the field (at one point or another) share the fact of low name ID. They're clean slates. They can introduce themselves to the electorate on their own terms. They could easily rocket up to Giuliani/McCain heights by extending their 3 and 4-1 edge in favorability with the 60% who don't know them. Romney's nearly 4-to-1 favorable ratio has got to be encouraging from the standpoint of knocking down the LDS issue as a problem for his bid in the South.
“Perhaps a more accurate measure might be the ratio of favorables to unfavorables. They are:
Rudy 7.8 / 1
Romney 3.7 / 1
Allen 3.5 / 1
McCain 2.8 /1
Frist 2.1 / 1
Pataki 1.9 /1
Newt 1.7 / 1
“You'll notice that McCain hovers not too far above DOA status.
One Response to ‘South Carolina Rates the Candidates’:
“Are you kidding me? A 65% favorability rating (or a 42% net rating) is amazing for McCain given the leftover hostility towards him for 2000. This is far from "not too far above DOA status." Granted, this isn't a 2008 poll (come on Strategic Vision, how much longer do we have to wait?), but it'll do. Since McCain has the highest name recognition and considering that Allen, Frist, Pataki, and Huckabee are all non-entities, that's a significant portion of the vote that will be divided up amongst McCain. Rudy, and Romney. Rudy's numbers aren't surprising at all and they correlate to almost all of national and state polls we've seen in the past. Romney is doing very well in South Carolina as well, again that's not surprising. This doesn't necessarily mean Romney has slayed the LDS issue, it just means that the people who have heard about him view him favorable, not that they'd vote for him (the same can be said for McCain and Rudy too).
“If I'd be so brave as to make an extremely tentative prediction for the SC 2008 poll. I'd say it would be around:
“Rudy Giuliani 30%
John McCain 20-25%
Mitt Romney 10-15%
George Allen 10%
”Everyone Else takes to remainder.
“If SV releases a poll with McCain under 20% support then he has a big problem. But this CU poll makes that seem very remote.”
